Unbreak Marketing & Enablement

View this video post to hear from Jonathan Ames and Russ Clark discuss how Marketing and Sales Enablement need to work together to optimize your business impact.

Topics covered:

• What is broken: low efficiency with sellers, not organized, too much admin tasks, poor balance of marketing leads vs. sales-led leads

• Costs: reduction in sales revenue, longer sales cycle, outdated messaging, inaccurate value proposition

• Is it worth solving? Could lead to higher customer acquisition costs, reducing margins

• How to solve:

  • Work with enablement professionals

  • Analyze best sellers (Greats)

  • Remove bottlenecks (Gaps)

  • Keep content fresh

  • Deliver consistent updates from Product Management

  • Increase confidence in materials